In 1918 Ajinomoto exported 20.5 tons of its seasoning, accounting for a quarter of its total sales. Because of rising Japanese exports after World War I, Ajinomoto opened offices in New York and Shanghai in 19, respectively. Despite rising sales, Ajinomoto experienced a deficit during its first ten years due to altering its methods of production and lowering its prices to get its product into ordinary households, among other reasons.
Japan's improved economy after World War I resulted in output hitting 84.6 tons and sales reaching 1,563,000 yen in 1918. In 1914 Ajinomoto built a new factory in Kawasaki to expand its production of flavoring. Output gradually increased from 4.7 tons in 1910 to 23.3 tons in 1913, with sales reaching 400,000 yen. Ajinomoto primarily marketed the seasoning to housewives by using their trademark, a housewife in an apron, in newspaper advertisements, on signboards, and on-ground stamps. In April 1909, Ajinomoto presented Ikeda's seasoning under the brand name "AJI-NO-MOTO" at a new product exhibition event in Tokyo, and began selling the product the next month. He created the seasoning after discovering that MSG was the source of a flavor that he called umami. Ajinomoto was created to let Ikeda, a professor at Tokyo Imperial University, sell monosodium glutamate (MSG) seasoning made from wheat that he invented and patented.
was created in 1908 as a subsidiary of Suzuki Pharmaceutical Co., Ltd., which was founded in May 1907 by Saburosuke Suzuki II and Kikunae Ikeda. Currently, MSG was widely used in China, Thailand, Korea, Japan, Vietnam, Malaysia, Mexico, African markets, he said.Oil painting of the Kawasaki factory from the 1910sĪjinomoto Co., Inc. He said Food Safety and Standards Authority of India has certified Aji-no-moto while US Food and Drug Administration has given MSG as "generally recognised as safe". Aji-no-moto currently has about 44,000 outlets in Tamil Nadu and plans to offer Blendy in 22,000 outlets by next year.
The pre-mix powdered beverages market in India is estimated at 4,100 tonne and is growing at a rate of six per cent, every year, he said. "Blendy can be consumed as an instant coffee by adding a cup of hot water," he said. Once demand increases, we will be looking at producing in India."Ĭurrently, the company retails specific menu seasoning mix Hapima, which is available in fried rice mix-original, hot and spicy and masala.ĭeclining to reveal figures, he said, the consumption of Hapima in India witnessed 200 per cent last year.Īs part of diversifying the companys products apart from Aji-no-moto, he said, the company was also retailing Blendy-3-in-1 Masala Chai and Coffee for the Indian market. To a query, he said, aji-no-moto MSG can also be produced by using corn, wheat, rice and sugar beet (apart from Tapioca starch and sugarcane molasses).Īji-no-moto was consumed in over 130 countries, he said, adding in India the company has presence in Tamil Nadu, Telangana, Andhra Pradesh, Kerala, Karnataka, Maharashtra, New Delhi, Mizoram and West Bengal.Īsked the reasons to import from Thailand factory than to produce at its five acre facility near Chennai, he said, "Since the consumption of Aji-no-moto is less (in India), we are importing from Thailand. Stating that consumers having high blood pressure are advised to restrict or resist consuming sodium normally contained in common salt, he said, use of MSG reduces 35 per cent of sodium in-take, without compromising on the palatability of the foods. "The Glutamate gives sense of enough feel to consumers avoiding excess eating," he said.
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Especially by taking social media as a tool, it is developing a series of cookery videos, shows on Indian recipies and also taking awareness activities," he said.Īccording to him, the usage of MSG was to enhance taste, increase deliciousness of the food. "Ajinomoto India is exploring various methodologies addressing consumers about its MSG products safety. He said the Indian market for MSG was about 10,500 tonne per year and 90 per cent of the market was served from Chinese local brands.
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